Interview of Claude Aschenbrenner, consultant, trainer

Interview of Claude Aschenbrenner, consultant, trainer


I introduce myself, I am Claude Aschenbrenner, trainer, consultant and information stager. I work in my office Claude Aschenbrenner A Consulting3 . I previously worked for twenty -five years as a manager at a major account. I also have a blog Serial Mapper that deals with graphic facilitation. I am also president of the MetaCarto association dedicated to staging information.

A few words about story @ board and visual facilitation ?

Firstly I want to emphasize that I have not had the opportunity to implement your tool in my professional practice yet. I speak here like an expert in staging information.

I know, of course, the principle of picture language but story@board seems to me to go much further by the use of drawing and sketching. I would gladly name it “graphic-language.”

Let me explain the importance of drawing. In facilitating the goal is to allow people to recognize and to project themself thanks to the support that is presented to them. I think that trying to enable the identification through photograph, as is often seen, is a “false good idea” .

Take the example of birds atlas which is essential for the identification of birds. It may seem paradoxical that today, at digital and high definition age, good atlas still use drawing as in the nineteenth century. Yet when you think about it, it is very logical.

Because the photograph represents the individuality of the bird, not the archetypal volatile. Even thirty photographs of this animal does not present the archetype. Try it and see : identification is much more reliable by a drawing than by a photo.

If we go back into the world of story@board ; with photographs representing mainly professional situations, the aesthetic effect of this representation, its cultural dimension, high quality contemporary definition, meanwhile maybe ‘ glazed paper, “glamor” raise a hallo effect that hurt the identification. On the contrary, the drawing illustrate the archetypal mental image that we seek to represent. It can be used to flatten the diversity of emotions for one representation. The illustrator has also taken care to give to expression faces between neutral and kindness to open up the possibilities. The one who look these cards story@board can much easily adopt them. And that is the purpose of facilitation.

When I look at the story@board, I see that it is very difficult to create the equivalent with photographs. Here, the mental image that is sought can be exactly represented in its archetype, quietly and without unnecessary stress .

What about a story@board app for smartphone ?

In an age where tools for group animation and learning are more and more dematerialized with such serious games and other gamifications, I notice on the contrary some re-materialization of facilitation tools.

Some example with these card games :

1° AFK ( Away From Keyboard ) produced by Spintank covering the world of web 2.0 .

2° #Refaire, produced by FING, focused on the emergence of a new industrial ecosystem and currently campaigning on “crowd funding”

In the same vein, Evernote, the information capture software, offers to load Sticky paper and pages of notebooks Moleskine directly in its application.

Mastering the complexity and inventing the world of tomorrow will not be directly on the smartphone or web but first and foremost with paper, cardboard, markers, sketches and drawings ! The app is obviously useful, but after the emergence phase.

story@board has succeeded in being a precursor, staying closer to humans through the use of visual thinking and paper.

It has, seems to me, any interest to continue in that vein rather than dilute the world portals interchangeable application.

Interviewed by Alexander FRANK story@board team.

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